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Monday, August 27, 2012

Packaging Your Etsy Items to Increase Customer Loyalty

People shop on Etsy because they value unique, handmade items. Most likely your customer could have bought a similar version of your item for cheaper at Walmart. Remind your customers why they chose your shop and show them that you care about their business by putting some personal touches into your packaging. Just a little extra time and money can really show your customer how much you appreciate them.

First, make sure your item is properly packaged so your item will arrive without damage. Second, make your packaging beautiful. I use tissue paper and ribbon, and include a hand-written Thank You note. It's not complicated or expensive, but it reminds the shopper that their item was handmade with care. It gives your customer the personalized experience they expect when they buy handmade.

I use special wrapping for holidays: cellophane wrap with hearts for Valentine's Day, and wrapping paper for Christmas and birthdays. I also include cards for the holidays. The pennies these extra supplies cost can go a long way toward increasing customer loyalty.


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